CLEAN OCEAN BUSINESS – WEBSITE IN PROCESS

Contact: CARRIE TODER and leave your email message

SUMMARY
As a marketing communications consultant and creative director, I conceive, design and manage large teams of creative individuals to produce a multitude of advertising and marketing materials for fortune 100 companies and start-up ventures for world-wide advertising, distribution and sales.

PROFESSIONAL OBJECTIVE
To provide reliable, high level marketing & corporate communications support and services: developing brands, identifying demographics and markets; conceiving, designing and producing advertising campaigns, brochures, corporate identity, direct mail, illustrations, packaging, point-of-purchase, poster design, print advertising, publication & book design, videos, DVD's web design and GUI.

My diverse client list span the following industries: high-technology, electronics, telecommunications, food, health care, education, political, manufacturing, construction, banking, financial, information technology, real estate, retail trade, music, arts, entertainment and publishing.

SUMMARY OF PROFESSIONAL EXPERIENCE

Art Director, Marketing Communications

• Created brands and products for regional, national and international markets.
• Managed, directed and supervised all phases of international graphic art production, including the initial concept development, design, production, photography, and printing of advertising, sales collateral, packaging and technical illustrations for publications for worldwide distribution of Fortune 500 companies.
  
• Supervised the purchasing of over 2.5 million dollars worth of printing annually. Supervised off site translations for multiple language versions. Directed and supervised photo-shoots and press checks.
  
• Researched, coordinated and negotiated buy-outs for photography, copy writing, typesetting, printing, color separations, and original artwork. Obtained bids and prepared purchase requisitions for job estimating and billing. Organized and maintained accounts payable, receivables and annual budgets.
  
• Subcontracted, directed and supervised agencies & artistic teams to meet crucial production time tables. Established goals, priorities, and budget requirements with departments and clients.
  
• Successfully developed solutions to design issues for Corporate Marketing and Publications.
  
• Successfully coordinated and executed many high priority projects simultaneously.
  

Marketing Consultant/Computer Graphics/Video Production

• Developed designed and produced websites, banners, ads, web videos.
• Conceived, designed and produced marketing, sales and educational videos & DVD's.
• Conceived, designed and produced packaging, photography, illustrations and supportive materials.
• Created illustrations, original designs, corporate art, packaging, brand advertising campaigns, catalogs, music tour books, annual reports advertising and retouched images using computer graphics and hand techiques.
  
• Designed original computer graphics, script and animation for several interactive training demos for Apple Computer, providing print materials as well as all interactive animation and original artwork.
  
• Produced storyboard comps, created interface design, illustrations & icons; designed screen formats, assisted in script development, and integrated script with animation for multimedia presentations.
  
• Designed and produced direct mail, marketing collateral, retail packaging, point-of-purchase, corporate brochures, print ads, album cover art & promotions for corporations, publishers, retailers & entertainers.
  
• Designed and produced full color slide presentations and business graphics for marketing and sales.
  
• Created sophisticated conceptual illustrations for advertising campaigns and marketing collateral.
• Produced 3 minute commercial for Leigh Creek Development, Grand Teton Idaho, for KellyFoster; commercial sold all 44 real estate lots in first week exceeding it's expectation by a month.
• Directed and produced a series of cooking videos for Mugnaini Imports to promote wood fired ovens and cooking classes. Video's increased profit by 20% and increased clientle.
  

Marketing Consultant/Graphic Design

• Designed and produced corporate brochures, promotional sales literature, catalogs, manuals, magazine and trade-show advertising, POP displays,packaging and full-color overhead slides for the international, retail, trade, and consumer markets.
  
• Created and produced original graphic designs from the initial concept to the final film and finished product.

• Created artwork for isometric and perspective drawings, including block diagrams, forms & exploded views for software documentation and technical manuals. Responsible for interpreting complex engineers' roughs into technically refined camera ready line art. Produced technical manuals and binders: work includes designing covers, formats, illustrations, and mechanicals.

• Highlighted and shaded masks and costumes for the film Planet of the Apes. Created and executed designs for clothing and fashion manufacturers. Designed and airbrushed silk lampshades for top interior design firms. Created editorial illustrations and cover art for books and magazines.

REFERENCES